Created by concerned consumers, has a Naturopathic-directed, parent group of experts helping make the complex web of healthy food consumption more understandable. Since 2010, is still the only community focused, parent driven, online source of information helping to redefine clean food consumption.

Most of's funding comes from community members, organizations and corporations dedicated to better understanding the harmful effects of today's most common foods & ingredients. Additional support is being asked by children's health care providers, foundations, and other groups that support the mission of— as well as individual donors — helps to fund additional educational programs for families and schools.

As a commercial-free, trusted resource for clean food health information, relies on the support of strategic partners and individual donors to help fund the development of new programs while also providing content to families and communities through additional channels (after school programs, electronic handbooks/ebooks, and more).

We invite you to join us in supporting clean food consumption!

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